Our Game Changing Strategy
Rockbusters was facing a critical problem: no digital presence, no customers, and no sales. They were specialists in expanding grout for concrete and rock demolition, but with no website, no social media, and no Google Business profile, they were practically invisible in a market that lives online. Their goal was simple—sell more grout and land more demolition jobs—but their digital marketing strategy didn’t exist.
We came in and built them a fully optimized, information-rich website that ranked them at the top of Google for their key search terms. We strengthened their online credibility by optimizing their Google Business profile and boosting their domain authority with high-quality backlinks. In just 3 months, Rockbusters saw a dramatic rise in visibility, selling out their grout and landing new projects across North America. This was more than just getting online—it was about owning their space.
Our Approach
The Problem
Rockbusters had a serious issue—they were invisible to their customers. No website, no social media, no Google Business profile. In an industry where clients are searching for solutions online, they weren’t even in the game. They weren’t just missing out on selling their proprietary expanding grout; they weren’t getting any demolition jobs either. Their digital marketing strategy? Non-existent. Without an online presence, Rockbusters had no way to attract customers, showcase their services, or compete in a market that’s gone digital.
Our Solution
We didn’t just build Rockbusters a website; we built them a platform that turned them into the go-to authority for expanding grout and demolition jobs. By creating a site packed with helpful SEO-optimized content, we catapulted them to the top of Google for their main keywords. But we didn’t stop there. We also built their Google Business profile from the ground up to boost visibility and credibility. Then, we developed their domain rank with high-quality backlinks that solidified their trustworthiness in the industry. Lastly we optimized and built content with Dennis on their YouTube channel so they would dominate the video results as well!
Final Results
The results? Rockbusters went from zero to dominating the market. We got them ranked for over 300 search terms, drove 1,600 clicks, and generated 56,000 impressions in just the last 3 months. And the impact was immediate—they sold out of their grout and started landing new demolition projects across North America. We didn’t just get them traffic; we got them real, measurable growth. This wasn’t a small win—it was a complete transformation.
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