Why You Should Invest In Email Marketing
Email marketing is a proven way to increase sales and conversions with loyal customers. It’s extremely cost-effective. You can reach a large number of people for very little money. Email marketing can also be tailored to specific audiences in your database.
Provide value to loyal customers
Increase your customer lifetime value
Drive repeat purchases
Our Email Marketing Process
Like all services in our agency we setup a detailed process that is built on ensuring we are consistently driving your business to the next level
When you reach out to us to improve your email marketing flow we will setup an initial meeting. This gives us a chance to learn more about your business and what your objectives are. We also get an idea of what what you have already tried within your CRM.
Aligning To KPI’s
After meeting together we will work with you to align the strategy with your key performance indicators. This is typically driving sales through the website, increasing leads, and increasing the frequency of purchases.
Optimization begins with segmentation: breaking down your list into smaller subsets based on shared characteristics like age, gender, or geography. This makes it easier to target messages that are tailored to each group’s needs and interests. Additionally, we will focus on crafting messages that are both visually appealing and concise. Utilizing clear headlines and compelling visuals can help capture readers’ attention quickly and keep them engaged throughout the message.
We will develop a marketing report that will help you gain insights into how people are engaging with your emails, which messages are getting the most opens and clicks, and what’s working (or not) for each campaign. This data allows you to make informed decisions about which tactics to pursue in future campaigns, as well as adjust content accordingly based on customer feedback.