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Email outperforms organic social media posts by 13% and social media ads by 11%
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Over half of consumers have made a purchase directly from an email they received in the last year
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Over half of consumers have made a purchase directly from an email they received in the last year
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Email outperforms banner ads and SMS by 108%
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Email outperforms organic social media posts by 13% and social media ads by 11%
%
Over half of consumers have made a purchase directly from an email they received in the last year
Email Is #1 At Driving Sales
In the ever-evolving world of consumer connections, email stands as the ultimate powerhouse for brands, driving sales and fostering lasting bonds. A dynamic messaging strategy, tailored to preferences and budgets with the punch of dynamic keywords, is key. While an omnichannel approach is vital, email not only reigns as the most potent communication channel but also as the undisputed cost-effective champion, propelling you to marketing excellence.
Make Sure To Utilize The 5 T’s Of Email Marketing
Our Email Marketing Process
Like all services in our agency we setup a detailed process that is built on ensuring we are consistently driving your business to the next level
Consultation
Setup
Optimization
Reporting
1
Consultation
When you reach out to us to improve your email marketing flow we will setup an initial meeting. This gives us a chance to learn more about your business and what your objectives are. We also get an idea of what what you have already tried within your CRM.
2
Aligning To KPI’s
After meeting together we will work with you to align the strategy with your key performance indicators. This is typically driving sales through the website, increasing leads, and increasing the frequency of purchases.
3
Optimization
Optimization begins with segmentation: breaking down your list into smaller subsets based on shared characteristics like age, gender, or geography. This makes it easier to target messages that are tailored to each group’s needs and interests. Additionally, we will focus on crafting messages that are both visually appealing and concise. Utilizing clear headlines and compelling visuals can help capture readers’ attention quickly and keep them engaged throughout the message.
4
Reporting
We will develop a marketing report that will help you gain insights into how people are engaging with your emails, which messages are getting the most opens and clicks, and what’s working (or not) for each campaign. This data allows you to make informed decisions about which tactics to pursue in future campaigns, as well as adjust content accordingly based on customer feedback.