How PPC Can Help You
84% of users search Google 3+ times a day or more. Google ads allows businesses to immediately get in front of their audience through bidding on relevant keywords.
A well optimized Google ads campaign can not only increase your awareness in the market but also increase sales from potential customers looking for your solution.
How PPC Can Help You
Keyword Research & Strategy
Any successful pay-per-click (PPC) campaign starts with keyword research. Without the right keywords, your ads will be seen by the wrong people, or worse, no one at all.
Conversion Rate Optimization
CRO can be used to improve conversions for any goal, such as generating leads, making sales, or signing up for a newsletter. This is one of the most important aspects of converting a small margin to a 4-5x ROAS.
Ads A/B Control Testing
If you're running a pay-per-click (PPC) ad campaign, A/B testing is an essential tool for optimizing your ads and improving your results. A/B testing allows you to test different versions of your ad copy, call to action, or even landing page to see which performs better with your target audience.
Optimizing Bid Strategies
PPC is a complex and ever-changing landscape. As a result, optimizing bid strategies for ads is critical to success. By understanding how PPC works and constantly tweaking our approach, we can ensure that our campaigns are as effective as possible.
Landing Page Optimization
To generate the most leads and conversions from your PPC campaigns, you need to have a well-optimized landing page. By optimizing your landing page for PPC ads, you can ensure that visitors are more likely to take the desired action.
Omni Channel Approach
In today's business world, an omni-channel approach to advertising is essential for success. An omni-channel approach ensures that your ads are seen by the people you want to reach, no matter what channel they're using.
“When you write your headline you spend 80 cents of your dollar.” – Ogilvy
This means that 80% of the success of your ads boils down to how effective your headlines are at capturing your audiences attention.
Our PPC Advertising Process
Want to know how our PPC process works? Check out our four mains steps below on how we tackle all our pay-per-click projects
First we setup an exploratory meeting to find out what will make the largest impact on your business. Because Google Ads offers so many ad types it can become easy to get lost in what will drive the needle for you.
We will go through your goals and target audience and suggest the best performing ad structure to support your business.
Developing the account
Next we will create your ad account. The build for the account will be determined by factors such as your budget, target audience and goals. After this has been established, it’s time to choose which specific targeting options best suit your goals – such as selecting geographical locations or focusing on particular demographics or interests. Finally, make sure all of these parameters are entered correctly into the system and double check before launching your ad campaign!
By paying attention to key metrics and honing in on what works, will we increase your ROI and maximize performance. By adopting a proactive approach and monitoring data closely, you can take advantage of all the features available in your ad platform, such as split testing or retargeting ads. This will help ensure that no opportunities are missed and that real-time changes can be made when necessary.
We offer comprehensive advertising reports that provides feedback on each campaign’s performance in comparison to KPIs such as CTR (Click Through Rate), CPM (Cost Per Mille) and CPC (Cost Per Click). Our intuitive dashboard allows you to keep track of all key metrics so you can make informed decisions about where to allocate resources in order to get the biggest bang for your buck.