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When we took on the Google Ads campaign for this paragliding brand, the goal was clear—scale their sales across North America and beyond. They needed more than just visibility; they needed tangible results in a competitive global market. We stepped in and built their campaigns from the ground up for high-intent searches and broadening their reach with a strategic mix of targeting, keyword optimization, and smart bidding strategies.
The results? A massive $60,000 in paid ads revenue for 2023, a staggering 406.5% increase in on-site revenue, and a 435.4% jump in transactions. We didn’t just drive traffic; we turned that traffic into serious sales growth, making the brand a true player in the paragliding world.
Our Game Changing Strategy
Paragliding Equipment came to us in 2021 with a clear goal: make a serious impact on their revenue. Despite offering high-quality gear, they were struggling to capture the attention of a broader audience. They knew they had untapped potential but lacked the strategy to reach new markets and increase sales. The challenge? They needed to cast a wider net, attract more consumers, and position themselves as the go-to for paragliding enthusiasts. Their current approach just wasn’t cutting it—they were missing out on opportunities, and it was time to change that.
To tackle Paragliding Equipment’s revenue goals, we devised a comprehensive ad strategy using both Meta and Google to maximize their reach and conversions. We ran a combination of shopping ads, search ads, and remarketing ads to ensure they were hitting customers at every stage of the buying journey. Our Google Shopping ads showcased their top products directly in front of eager buyers, while highly targeted search ads put them at the top of results for key paragliding terms. We didn’t stop there—remarketing ads kept their brand top-of-mind for potential buyers who had visited the site but hadn’t made a purchase yet. Additionally, we honed in on trending gear, creating specialized campaigns for high-demand items to capture immediate interest and ride the wave of current paragliding trends. This multi-channel approach not only expanded their audience but also significantly boosted their sales, turning clicks into cash.
The results speak for themselves. Since implementing our ad strategy, Paragliding Equipment has seen their revenue soar every year for the past four years. Annual revenue skyrocketed from $60,000 in 2020 to over $300,000 in 2023—an incredible 5X growth. The paid ads alone drove over $60,000 in revenue in 2023, proving that our targeted campaigns were hitting the mark. Beyond just the ad performance, sales consistently increased through multiple sources—organic, direct, and paid—turning their website into a revenue powerhouse. We didn’t just help them grow; we helped them scale, year after year, making Paragliding Equipment a top player in their niche.
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