Determine Your PPC Budget Below
Understanding The Top Factors For Your Budget
Creating a Google Ads budget isn’t just about throwing money at the wall and hoping something sticks. It’s about strategy. Here are the top factors you need to consider:
Average CPC By Industry
Don’t know your cost per click for your industry? Here are some general guidelines to follow below to help you find your industries average CPC.
Industry |
Average Cost Per Click |
| Animals & Pets | $0.60 – 4.10 |
| Apparel / Fashion & Jewelry | $0.30 – 3.91 |
| Attorneys & Legal Services | $3.23 – 17.43 |
| Automotive Sales | $0.45 – $6.75 |
| Automotive Repair /Parts | $1.09 – $5.69 |
| Personal Care | $0.67 – $4.94 |
| Business Services (Accountant, Marketing, Consultant) |
$2.94 – $12.11 |
| Employment | $1.15 – $11.72 |
| Dental Services | $2.30 – $14.90 |
| Education | $3.68 – $5.70 |
| Finance | $2.90 – $4.97 |
| Insurance | $5.44 – $10.54 |
| Health & Fitness | $0.84 – $5.82 |
| Home Improvement | $2.35 – $10.18 |
| Industrial & Commercial | $2.42 – $7.51 |
| Physicians & Surgeons | $0.96 – $9.64 |
| Real Estate | $0.68 – $4.10 |
| Restaurants | $0.51 – $4.98 |
| Shopping | $0.45 – $3.96 |
| Sports & Recreation | $0.27 – $1.30 |
| Travel | $1.10 – $4.93 |
Common Google Ads Budget Questions
How much should I spend on Google Ads?
Look, the amount you spend depends on what you want out of it. If you’re just testing the waters, start small. $500 to $1,000 to get data. Then scale. The point isn’t to spend more. It’s to spend profitably. Test, refine, and THEN dump more money into it.
How can I avoid overspending on my Google Ads campaign?
Set limits. Cap your daily spend. Set target ROAS (Return on Ad Spend). Track conversions like your life depends on it. Overspending happens when you’re not paying attention to the data. The numbers are your safety net.
How do I determine the right cost-per-click (CPC) for my industry?
You don’t “determine” it; the market does. But you can manipulate it by running better ads, improving your landing page, and tightening up targeting. You want to pay less? Make better ads and stop shooting in the dark.
What factors influence my Google Ads budget?
Competition, targeting, your offer—these all impact how much you’re gonna need to spend. But here’s the kicker: your ability to optimize and iterate. Better ads = better budget efficiency. If your ads suck, it’s gonna cost you.
How do I adjust my budget for better performance?
Simple. Scale what works, kill what doesn’t. If your cost-per-conversion is within range, throw more fuel on the fire. If it’s not, pause, adjust, and reallocate. Don’t sit there tweaking; make moves based on data, not feelings.
Is a larger budget always better?
Absolutely not. This is one of the most common myths told to people in the marketing industry! If you’re losing money with $1,000, losing it faster with $10,000 won’t help. A big budget is only useful if you know how to make it work. Spend more only when you’re profitable. Not before.
What is a good daily budget for Google Ads?
There’s no perfect number. The real question is: how much can you afford to spend while figuring things out? Start with an amount that won’t stress you out—like $20 or $50 a day. If it’s working, increase it. If it’s not, adjust your approach and try again.