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Canada’s Premier Meta Facebook Marketing Agency

Meta Ad Strategies That Drive Sales Build Awareness Capture Attention Increase ROAS

Our Meta ad experts provide personalized support and guidance for your pay-per-click paid ads. With a designated Ads Account Representative, we tailor & build our ad accounts to meet your brands goals.

Connect with your audience

Marketing on Reddit taps into a receptive audience actively seeking solutions. With its diverse subreddits covering every topic, it’s a prime platform to engage with interested users. By sharing valuable content and participating in discussions, brands build credibility and trust. Reddit’s voting system ensures quality content gets visibility, driving meaningful interactions and potential conversions.

Our Meta Ads Strategy

Keyword Research & Strategy

Any successful pay-per-click (PPC) campaign starts with keyword research. Without the right keywords, your ads will be seen by the wrong people, or worse, no one at all.

Conversion Rate Optimization

CRO can be used to improve conversions for any goal, such as generating leads, making sales, or signing up for a newsletter. This is one of the most important aspects of converting a small margin to a 4-5x ROAS.

Ads A/B Control Testing

If you're running a pay-per-click (PPC) ad campaign, A/B testing is an essential tool for optimizing your ads and improving your results. A/B testing allows you to test different versions of your ad copy, call to action, or even landing page to see which performs better with your target audience.

Optimizing Bid Strategies

PPC is a complex and ever-changing landscape. As a result, optimizing bid strategies for ads is critical to success. By understanding how PPC works and constantly tweaking our approach, we can ensure that our campaigns are as effective as possible.

Landing Page Optimization

To generate the most leads and conversions from your PPC campaigns, you need to have a well-optimized landing page. By optimizing your landing page for PPC ads, you can ensure that visitors are more likely to take the desired action.

Omni Channel Approach

In today's business world, an omni-channel approach to advertising is essential for success. An omni-channel approach ensures that your ads are seen by the people you want to reach, no matter what channel they're using.

Meta Ads Quick Tip

“When you write your headline you spend 80 cents of your dollar.” – Ogilvy  

This means that 80% of the success of your ads boils down to how effective your headlines are at capturing your audiences attention.

Our Marketing Process

The secret to success in marketing is in creating an in-depth marketing strategy that aims to maximize your ROI

Consultation

Strategizing

Getting Started

Reporting

1

Research 

First we setup an exploratory meeting to find out what will make the largest impact on your business. Because Google Ads offers so many ad types it can become easy to get lost in what will drive the needle for you.

We will go through your goals and target audience and suggest the best performing ad structure to support your business.

 

2

Developing The Strategy

Next we will create your ad account. The build for the account will be determined by factors such as your budget, target audience and goals. After this has been established, it’s time to choose which specific targeting options best suit your goals – such as selecting geographical locations or focusing on particular demographics or interests. Finally, make sure all of these parameters are entered correctly into the system and double check before launching your ad campaign!

 

3

Evaluating Data

By paying attention to key metrics and honing in on what works, will we increase your ROI and maximize performance. By adopting a proactive approach and monitoring data closely, you can take advantage of all the features available in your ad platform, such as split testing or retargeting ads. This will help ensure that no opportunities are missed and that real-time changes can be made when necessary.

4

Harnessing Insights

We offer comprehensive advertising reports that provides feedback on each campaign’s performance in comparison to KPIs such as CTR (Click Through Rate), CPM (Cost Per Mille) and CPC (Cost Per Click). Our intuitive dashboard allows you to keep track of all key metrics so you can make informed decisions about where to allocate resources in order to get the biggest bang for your buck.

Commonly Asked Question For

Facebook & Meta Ads 

What are the benefits of running meta/Facebook ads for my business?

Running meta/Facebook ads can lead to increased brand awareness, targeted reach to potential customers, improved engagement with your target audience, and higher conversion rates and sales. Generally we see our clients traffic increase 20-35% and sales improve by 20% when launching their Facebook/Instagram marketing campaigns.

How do Facebook ads help my ecommerce store/brick and mortar business/home services stand out?

Facebook ads help your business stand out by offering targeted advertising based on user demographics, interests, and behavior, showcasing products/services to a relevant audience, and providing retargeting options to reach users who have shown interest in your offerings.

What budget should I allocate for meta/Facebook ads?

The budget allocation for meta/Facebook ads should be tailored to your business goals, with flexible spending options to suit different campaign objectives, and cost-effective advertising that provides measurable results.

Here are some of our general guidelines that we recommend to our clients: 

How will we measure the success of your meta/Facebook ad campaigns?

The success of your meta/Facebook ad campaigns will be measured by tracking key performance indicators (KPIs) such as click-through rates, conversions commonly set as e-commerce sales or form submissions, and return on ad spend (ROAS) We provide regular reports with detailed campaign insights, and continue to optimize all our campaigns based on data analysis we run on the recent history of the performance on your meta campaigns.

How do meta/Facebook ads complement my overall marketing strategy?

Meta/Facebook ads take  your overall marketing results to the next level by increasing your total reach to potential customers with a modest budget. You can enhance brand visibility and customer engagement across platforms, increase sales from 30%-80% with great creative and targeting. We take insights from our other creative on social posts, email marketing and other materials to deliver ads that connect with our target audience.