Local search engine optimization (SEO) is an essential part of any business strategy. It helps people find your business online, which in turn increases sales and leads. This article will teach you everything you need to know about local SEO.
What is Local SEO?
Local SEO is the process of optimizing your site so that it ranks higher in local search results. This means that when people type in keywords related to your business into Google, your site will appear at the top of the list.
What can improving your SEO score locally do for you?
Build Trust with Customers Locally.
Local SEO is one of the most effective ways to build trust with customers locally. If people see your company’s name in Google Maps when searching for services or products, they’re more likely to choose your business over competitors.
Drive more Conversions
As you increase your search visibility, more traffic will visit your site. An increase in traffic should translate to an increase in sales, subscriptions, and potential customer touch points like free trial sign-ups!
Enhance Reputation
With more traffic can come more reviews and increased legitimacy. An increase in legitimacy can increase your conversions further, and in turn enhance your reputation again (and again, and again).
How can you improve your Local SEO?
Create a Local Listing.
A local listing is simply a listing of your business on a local map. You can do this by creating a free account with Google My Business. Once you have set up your account, you can add photos, descriptions, and other details about your business (such as opening hours!).
Add photos and videos.
Photos and videos help users understand what your business does better than text alone. They also make your site more visually appealing. You should add at least one photo and one video per page.
Local Link Building
Build links and increase your SEO ranking with quality local backlinks! Typically the more you have, the higher you rank.
Optimize your Website
Optimizing your website in general will have you rank higher. This can be a number of things – but essentially, making your webpage easier to read, navigate, and load will make this better!
Manage you GBP
Set up a Google Business Profile, add photos and create a keyword-optimized business description. Make sure you keep. Never visited before? You can sign in or create an account from this page.