Google Ads Agency Canada
Google Ads That Drive Sales Get You Found Stand Out Expand Your Audience
Our team knows about the nuances between shopping, search, and performance max campaigns and knows how to leverage Google ads to best support your business objectives whether your an e-commerce or local business.
Critical Elements To A Well Functioning Google Ads Account
Keyword Research
Unlock the goldmine of your market by discovering exactly what your customers are searching for. Our keyword research digs deep, uncovering the high-intent phrases that drive traffic, leads, and sales straight to your business.
Bid Strategies
Why spend more when you can spend smart? Our bid strategies ensure every dollar you invest works harder and goes further, maximizing your ad spend to crush the competition and dominate your market.
Ads A/B Control Testing
Don't guess, know. With A/B testing, we fine-tune your campaigns to perfection, ensuring every element performs at its peak. The result? Higher conversions, lower costs, and a marketing machine that never stops improving.
Custom Audiences
Targeting everyone is targeting no one. We create laser-focused custom audiences that speak directly to your ideal customers, driving engagement and action from those who matter most to your business.
Retargeting
Stay top-of-mind and bring back those who slipped through the cracks. Our retargeting strategies re-engage potential customers, reminding them why they were interested in the first place and nudging them towards conversion.
Landing Page Optimization
First impressions matter. Our optimized landing pages turn clicks into customers by providing a seamless, compelling experience that guides visitors to take action. It's not just about traffic—it's about conversions.
Case Study
E-Commerce Store
Online Supplement Store
We started working with this specialty store that created sold supplements online and in a couple of retail locations in Toronto. Within six months we were able to improve the revenue generated online to $849,000 from $361,000. We mainly did this through a combination of Google Ads & social media advertising.
Quick Tip
“When you write your headline you spend 80 cents of your dollar.” – Ogilvy
This means that 80% of the success of your ads boils down to how effective your headlines are at capturing your audiences attention.
The State Of Google Ads in 2024
84% of users search Google 3+ times a day or more, and it’s a critical step in the purchase decision process.
Increased Use of AI and Automation:
AI continues to play a crucial role in Google Ads, particularly through tools like Performance Max (PMAX) and smart bidding strategies. These AI-powered features allow for more efficient and effective campaign management, optimizing bids and targeting based on extensive data analysis. As a result, advertisers can expect more responsive and smarter campaigns that require less manual adjustment and more strategic oversight
Changes in Bidding Strategies
Google is encouraging the use of broad match keywords, leveraging AI’s ability to optimize results over time. Smart bidding strategies like Target CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) are becoming more popular due to their efficiency in campaign optimization
Growth in Visual Search & Advertising
In 2024, there is a significant shift towards video advertising, particularly short-form video ads on platforms like YouTube Shorts. This trend is driven by increasing competition from platforms like TikTok and Instagram Reels, prompting Google to simplify the creation and placement of video ads. Concurrently, Google is enhancing its search ads to be more visually engaging by integrating images and potentially augmented reality (AR). These advancements aim to provide a richer, more interactive user experience, which is especially beneficial for product-based businesses. Analyzify
Our PPC Advertising Process
Want to know how our PPC process works? Check out our four mains steps below on how we tackle all our pay-per-click projects
Consultation
Strategizing
Getting Started
Reporting
1
Research
First we setup an exploratory meeting to find out what will make the largest impact on your business. Because Google Ads offers so many ad types it can become easy to get lost in what will drive the needle for you.
We will go through your goals and target audience and suggest the best performing ad structure to support your business.
2
Developing The Strategy
Next we will create your ad account. The build for the account will be determined by factors such as your budget, target audience and goals. After this has been established, it’s time to choose which specific targeting options best suit your goals – such as selecting geographical locations or focusing on particular demographics or interests. Finally, make sure all of these parameters are entered correctly into the system and double check before launching your ad campaign!
3
Evaluating Data
By paying attention to key metrics and honing in on what works, will we increase your ROI and maximize performance. By adopting a proactive approach and monitoring data closely, you can take advantage of all the features available in your ad platform, such as split testing or retargeting ads. This will help ensure that no opportunities are missed and that real-time changes can be made when necessary.
4
Harnessing Insights
We offer comprehensive advertising reports that provides feedback on each campaign’s performance in comparison to KPIs such as CTR (Click Through Rate), CPM (Cost Per Mille) and CPC (Cost Per Click). Our intuitive dashboard allows you to keep track of all key metrics so you can make informed decisions about where to allocate resources in order to get the biggest bang for your buck.
