What is local link building?
When most people think of link building, they think of creating links from high-authority websites to their own. However, there’s a growing trend in link building called local link building. With local link building, you focus on getting links from websites within your own community or industry.
Local link building has several advantages over traditional link building. First, it’s much easier to get links from local websites. Second, it can help you rank better in Google’s local search results. Finally, it helps you build relationships with other businesses in your community or industry.
Where should you look for links?
When you are looking for local links, there are a few places you should look. One is your geographic region. If you are a business in the Vancouver, for example, look for websites and directories that focus on businesses in the Vancouver. You can also look for websites that focus on your specific industry. If you are a chiropractor, for example, look for websites that focus on chiropractors and health care. You can also look for directories of local businesses. These directories often have categories that will help you find the types of businesses you are looking for.
Utilizing search operators
SEO professionals and webmasters use a variety of search operators to help them refine their results. The most common operators are “inurl,” “intitle,” and “allinurl.” “Inurl” allows you to search for a word or phrase that is contained within the URL of a website. For example, if you enter “inurl:seo” into a search engine, it will return results for websites that have the word “seo” in their URL.
The “intitle” operator allows you to search for a word or phrase that is contained within the title of a website. For example, if you enter “intitle:directories” into a search engine, it will return results for websites that have the word “directories” in their title.
Sponsoring local events is a great way to build links and create awareness for your brand. Not only will you get exposure from the attendees of the event, but you’ll also get links from websites that cover the event.
To find events to sponsor, do a Google search for “local events.” Once you’ve found an event that interests you, reach out to the event organizer and offer your sponsorship. Be sure to mention what you can offer in terms of branding and marketing.
If you’re looking for an event to sponsor, consider attending one of the many startup events that are held throughout the year. These events are a great way to learn about new startups and meet people in the startup community.
As a small business, you may be wondering how you can get your website seen by more people. One great way to do this is to start blogging and include links to your website in your posts. But what if you don’t have the time or resources to blog?
One option is to find local bloggers who are interested in writing about similar topics as you and reach out to them for a backlink. Not only will this help expose your business to a new audience, but it can also help boost your SEO ranking as Google sees links from reputable sources as a sign of authority.
Partner with other local businesses
One easy way to improve your website’s SEO is by partnering with local businesses. Find businesses that are complimentary to your own and create relevant links between your websites. This will not only help to improve your SEO, but it can also create a mutually beneficial relationship with local businesses.
Rethinking “nofollow” links
Nofollow links are often seen as a spammy way to get links, but for local SEO, they can be quite powerful when done right. Since local businesses that have a lot of presence in the local community they will naturally develop local nofollow links. This is why Google has placed more importance on local nofollow links for local businesses.
One of the biggest benefits of nofollow local links is that they will actually send a signal of significance and relevance for the business to search crawlers. This means that if you have a high-quality page with lots of authority, a link from that page will help your site rank better for its target keywords.
Additionally, “nofollow” links help to diversify your link profile. Having a variety of different types of links (including “nofollow” links) looks more natural to Google and can help your site rank better over time, and its should always be in your focus to ensure that your SEO practices are following the guidelines from Google.