One of the most significant events this year happened this summer with the leak of Google’s closely guarded search ranking algorithm. Over 2,500 pages and 14,000 lines of code, outlining the mechanisms behind Google’s search rankings, were accidentally made public through internal API documentation on GitHub.
This unprecedented exposure offers a rare glimpse into the search engine’s inner workings, leaving the SEO community buzzing with speculation and analysis. We know that not everyone is a coding wizard, so we’ve summarized some of the few key findings here:
- Despite Google’s claims, domain and site authority do influence rankings.
- Google evaluates backlink quality and assigns rankings accordingly.
- E-E-A-T plays a critical role in ranking, particularly for YMYL content.
- Ensure every page has a unique title that naturally includes your target keyword early.
- Short-form content can rank highly—if it’s original and valuable.
- Publish dates matter more than ever, as Google prioritizes the freshest content.
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